illustration of 3 different robots simulating different user personas

Leveraging User Personas as a Key Role in Product Design

In product design, every choice you make, from product features to the tone of your content, has to answer to your specific users. This certainly isn’t unique to this field, but it’s especially crucial that product designers have a deep understanding of their audience, since it directly impacts the success of their labor. Along with …

Hands playing over paper layout to choose best option for web design

Best Practices to Ensure Digital High Quality Visual Design

Creating great work needs time and a great amount of attention to detail. However, sometimes even experienced designers make some mistakes or overlook some areas while creating their masterpieces. The following best practices for digital designers and developers are simply a reference to be used by them, while building designs or following design specifications, whether …