J Connelly contacted our team to assist the PR agency in their rebranding efforts from JCPR to J Connelly. We assisted the J Connelly team by extending their brand assets for web and creating style guides and user interface guidelines for all digital products. Once we completed the design and user experience portion of the project, we worked with the J Connelly team to source assets for the project and bring it to life.
The Nolte team needed to create a digital product that was accessible across all modern devices, operating systems and browsers. This product needed to handle immense amounts of traffic as the campaign would run on a global scale with owned, earned and paid media promotion.
J Connelly, most importantly, needed a team that could work collaboratively with their internal design team. We worked with them during the rebrand to support their team in delivering all brand assets. As a result, we were able to align on timing and deadlines and meet objectives of the project.
Discover & Strategy
To begin the project, it was extremely important that we had all of the right information to set
J Connelly up for success. The new website was to serve as a publication and home for the new brand; this rollout needed to be strategic and impactful. The Nolte team was able to ingest product requirements and goals and map them to the design and delivery.
We had to deliver a solution that would serve immediate needs and those of the future. In the end, we delivered a web application that was accessible across all browsers and devices and which clearly depicted the most relevant information to prospects and clients alike. Our solution also delivered a CMS which allowed any person at J Connelly to self-manage the site.
We delivered a fully managed solution within our own Nolte Care environment built on WordPress and HubSpot. The final product was delivered in a production-ready state with full documentation for the day-to-day operation by J Connelly staff.