The Pollock-Krasner Foundation / Website Case Study

Pollock-Krasner Foundation

Website · Non Profit · Cultural · Arts

Upgrading the online experience for the visual arts community

In partnership with Suka Creative, Nolte worked to develop a custom WordPress theme for the Pollock-Krasner Foundation’s newly designed website.

THE PARTNERSHIP

The Pollock-Krasner Foundation (PKF) approached Suka Creative to redesign their website to improve the experience for visual artists looking for grants from the organization. Suka was given the opportunity to propel the Foundation’s site into the 21st century by way of a complete redesign. Nolte partnered with Suka to provide their team technical support throughout the duration of the entire project. Aligned in their ethos and commitment to quality, we approached the project as one team.

devices@2x

THE CHALLENGE

The organization faced several issues as a result of an outdated website, namely confusion among artists on how to apply for grants. This increased administrative time as the website’s poor user experience  forced artists to call the organization to clarify process and answer questions. Nolte and Suka worked together to identify both technical and design pain points which greatly affected the grant application experience. Additionally, the look and feel of the site needed to be reimagined to honor the Foundation’s legendary namesakes, the late Jackson Pollock and Lee Krasner.

THE JOURNEY

As a first step in any project, it is important to have proper planning in place as well as the proper communication channels. While Nolte was there to support Suka as design decisions were made on the project our main involvement was in the development phase which took roughly 3 months. Nolte managed the project from end to end considering all aspects of the project such as project management, development, content migration, quality assurance, SEO setup as well as training and documentation. Post-project launch, Nolte provided the PKF team with a playbook to manage the overall maintenance of the site.

DISCOVERY AND STRATEGY

During the discovery phase Nolte worked alongside the Suka team to ensure our technical approach was solid and the strategy for bringing the site live was sound. After participating in kick-off and discovery meetings alongside PKF and Suka, Nolte determined the design solution provided by Suka could be properly carried out by our technical team.

THE SOLUTION

The solution focused on an optimal experience for prospective grantees. The overall navigation was simplified alongside user flows for optimized conversion paths. To help convey the outcomes to prospective grantees, select grantees were highlighted to showcase their work and successes as a result of the grantee program. The website was built responsively to provide users with a streamlined experience throughout mobile, desktop and tablet browsers and devices. From an administrative standpoint, Nolte delivered a complete solution to the PKF team that does not require external support from 3rd parties.

THE IMPLEMENTATION

Nolte developed a WordPress theme from the ground up. The site was tested for performance and overall quality assurance cross-device / cross-platform. The site has features such as custom post types, responsive layouts tailored for different devices/os/browsers, in-built documentation for admin operation within the WordPress admin, SEO support, setup and optimization, and flexible admin experience, allowing for the easy addition of new pages.

Design, Connect, Lead.